Fujitsu 2009 Annual Report Download - page 51

(5) Consumer sales of FLEPia, world’s first color
e-paper mobile terminal
A special feature of e-paper is that it consumes power only when
refreshing screens, and no power is consumed to hold an image
displayed. Fujitsu developed FLEPia as the world’s first mobile termi-
nal using color e-paper, and launched consumer sales of the unit in
March 2009. Compared to earlier commercial samples used in field
marketing, the latest FLEPia offers 1.5 times higher brightness and
greater contrast, enabled through optimization of the product’s
optical properties. By realizing a faster driver circuit, the screen
refresh speed is also now 1.7 times faster
than before. Users can purchase e-books
online using the device itself, and FLEPia’s
wide, 8-inch screen makes reading away
from home or the office easy. In addition
to a digital photo frame function, FLEPia
can be used with a variety of other soft-
ware for viewing spreadsheets, reading
e-mail, and other applications.
(6) Development and commercialization of
ultra-low power full HD H.264 CODEC LSIs
Fujitsu has developed H.264 CODEC LSI devices capable of encod-
ing and decoding Full HD (1,920 dots x 1,080 lines) video in the
H.264 format*9. Shipments of two H.264 CODEC LSI products com-
menced from April 2009. The first, the MB86H55, features industry-
leading low power consumption of only 500mW during encoding
(including the in-package memory). The second, the MB86H56,
offers processing of Full HD video at 60 frames per second, thereby
delivering high picture quality. Both products enable greater minia-
turization and lower power consumption in portable devices such
as digital video cameras, AV equipment, and commercial broadcast
equipment, while also enabling high-quality recording, playback
and transmission of HD video.
*9 H.264: A video compression standard noted for offering higher compression
than MPEG-2 and earlier formats.
(3) Development of multi-channel
high-speed transceiver circuit for
high-speed blade server performance
In the IT systems sector, there is a growing demand for servers and
other hardware that achieve greater energy efficiency and consume
less space, while also realizing higher levels of performance. Fujitsu has
developed a compact and power-efficient multiple-channel high-
speed transceiver circuit that enables high-speed transmission at 10
Gbps in backplanes—special circuit boards that act as transmission
conduits between the server blades*6 of blade servers. Fujitsu has
adopted a new control method that enables the circuit to compensate
for transmission losses while reducing noise. Compared to conventional
technology, this groundbreaking circuit requires just half the area and
only one-fourth the power consumption to realize a transmission con-
duit capable of 4-channel 10Gbps transmission in backplanes.
*6 Server blade: A single board that contains all of the elements required to func-
tion as a server, including memory, hard disk, and microprocessor. Servers that
combine multiple server blades that function together as a single server are
called blade servers.
(4) Field testing of LTE*7 and confirmation of
high-speed transmission in Sapporo’s
Special Ubiquitous Zone
Fujitsu is responding to recent
calls for a mobile communica-
tions system that will enable
mobile phones to utilize broad-
band. Fujitsu collaborated with
NTT DOCOMO, INC. to field test
Long-Term Evolution (LTE), a
next-generation mobile com-
munications standard. Tests
took place in the Special Ubiqui-
tous Zone, a wireless communi-
cations testing area in the
Japanese city of Sapporo in Hokkaido, designated by the Ministry of
Internal Affairs and Communications in 2008. For the tests, Fujitsu
used prototype wireless LTE base stations developed jointly with
NTT DOCOMO, INC. which, with the utilization of spatial multiplex-
ing (4x4 MIMO)*8 technology, resulted in high-speed wireless trans-
mission with peak speeds of 120 Mbps (using 10 MHz bandwidth).
Recalculated using the maximum LTE bandwidth, these transmis-
sion speeds are equivalent to 35 times those of services currently
available for 3.5G mobile phones. Once available, high-speed wire-
less communications services of this kind will allow users in various
environments to send and receive large data volumes, enabling
high-definition video and other applications.
*7 LTE: The name for the wireless communications standard devised by members of
3GPP (the project that produced the detailed specification for IMT-2000 W-CDMA).
*8 Spatial multiplexing technology (4x4 MIMO): A transmission technology that uses
multiple antennae transmitting/receiving different signals on the same frequency at
the same time. The 4x4 MIMO employed in field testing used four such antennae.
LTE mobile phone base station
developed by Fujitsu
FLEPia mobile
information terminal
Prizes and Awards
Two Commendations for Science and Technology (Development
Category) and the Young Scientists’ Prize From the Minister of
Education, Culture, Sports, Science and Technology in Fiscal 2009
The Fujitsu Group was honored with two Commendations for Science and
Technology (Development Category), and a Young Scientists’ Prize by the Minis-
ter of Education, Culture, Sports, Science and Technology in fiscal 2009. These
awards are in recognition of the outstanding success that the Group has enjoyed
in R&D and in advancing our understanding of science and technology.
•“DevelopmentofContentProtectionTechnologyforDigitalTVreceiverson
PCs” (Science and Technology Commendation, Development Category)
• “Development of heat-stable electromagnetic recording media through
magnetic exchange coupling” (Science and Technology Commendation,
Development Category)
•“Researchontelecom-bandsinglephotonsourcesforquantumkeydistribu-
tion” (Young Scientists’ Prize)
PERFORMANCE Research & Development
049
ANNUAL REPORT 2009
FUJITSU LIMITED