Food Lion 2003 Annual Report Download - page 10

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Delhaize Group - Annual Report 2003
8
Concept
Leadership
The product assortment and services offered
by Delhaize Group’s companies are tailored
to local demand. Nevertheless, there are
some common characteristics in each one’s
respective offerings:
n a focus on fresh products, particularly produce,
meat, dairy and fi sh
n a growing presence of prepared meals
n a broadened offer of specialty ethnic,
organic and natural foods
n continuing development of private label
offerings
n services that offer a convenient shopping
experience.
Building a customer-driven, differentiated market position with
a unique combination of strengths in assortment and shopping
experience. This differentiation is developed along three key axes:
product and service offering, pricing and store layout.
Q u a l i t y Pr o d u c t s
Br o a d Ra n g e o f
Se r v ic e s
&
The focus on fresh categories
and prepared meals is
underlined by innovative
merchandising.