Estee Lauder 2003 Annual Report Download - page 8

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07
Aprestige company relies on consistent imagery worldwide. When we started expanding internationally in
the 1960s, we observed the industry landscape and saw that our competitors looked different in every
country. We made a decision then — one that we still adhere to
today—to keep a consistent image around the world. Wherever you
travel — be it to the highly competitive French market or the wonder-
fully unique Asian countries — you will recognize The Estée Lauder
Companies’ brands for their consistent imagery. Each product in
every package reinforces our commitment to the highest quality
around the world.
We are a companywhere style matters.Style is the intersection of fashion, design,elegance and taste. At The
Estée Lauder Companies, we have a sense of style that extends to every corner of our business. You can see
our distinctive sense of style in our exceptional packaging; the way our beauty advisors, consultants and
makeup artists are groomed and dressed at the counter, and the fashion leadership of our newest spokes-
people, international model Liya Kebede and tennis star Andre Agassi.
Another defining trait of our Company is that we are passionate. When I meet a candidate for a new position,
I often ask, “Does this individual burn?” Does she burn with passion to develop the best product? Do I see
passion to provide the most outstanding service? Will this person care deeply about building strong
relationships and leading the best people?
Our people are passionate about being the best and leave no stone unturned in that pursuit. I am grateful that
our more than 20,000 colleagues at this Company share and embrace our founder’s vision.
KNOWING WHAT WE STAND FOR
Over our 57-year history,we have developed a strong sense of what we stand for as a Company. We do not
waver from our core principles or choose a “flavor-of-the-month” set of management priorities. Our loyal
customers, suppliers, consumers and employees know that we stand for the highest quality, leading-edge
innovation and uncompromising integrity.
Quality ingredients run through all of our products. Quality packaging surrounds the products. Quality
service delivers those products to our customers and consumers. Quality is our mantra. I remember a time
when an employee came to Mrs. Estée Lauder and said that we could save money by using a lesser ingredient.
She responded by saying, “A woman always remembers quality.” It is the quality in our fragrance, skin care,
makeup and hair care products that keeps the consumer coming back.
OVER THE LAST YEAR,
OUR COMPANY HAS
GROWN BECAUSE WE’VE
REMAINED TRUE TO
THOSE EARLY CORE
PHILOSOPHIES.