Estee Lauder 2003 Annual Report Download - page 30

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29
PRESTIGE HAIR CARE IS AN IMPORTANT PRIORITY
Defining prestige hair care is an important priority for The Estée Lauder Companies, which
enjoyed another year of growth in sales in this category. Our hair care business grew 6%.
Domestic performance was particularly robust, thanks to new product offerings and our focus
on increasing business with our existing salons.
In the United States, Aveda’s sales to salon customers grew. Internationally, the brand sustained
its momentum in established markets like the United Kingdom while bolstering its developing
businesses in Italy and Germany and laying the groundwork for its launch in Japan this fall.
Product innovation also contributed to Aveda’s success. It launched Light Elements, four
styling products that refresh and define hair, including Defining Whip, Smoothing Fluid,
HAIR CARE