Estee Lauder 2003 Annual Report Download - page 20

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19
FiFi award-winning women’s fragrance, MICHAEL for Men and KORS Michael
Kors have a strong specialty store following. This new brand also complements
existing licenses like Tommy Hilfiger, which successfully launched T Girl in fiscal
2003. Meanwhile, kate spade beauty has built a solid business in the United States,
winning the United States FiFi for Bath and Body Star of the Year. And Aramis
announced that tennis superstar Andre Agassi will endorse Aramis Life, a new
men’s fragrance that launches this fall.
Fragrances that deliver rich, multi-sensory experiences are another key focus for
the Company. The vanilla flavor of M.A.C’s lipsticks has become the foundation
for its new MV1, MV2 and MV3 scents. Stila also explores sensory positioning
with Crème Bouquet, which incorporates vanilla, pink lilac and lily of the valley,
and Jade Blossom, a blend including green tea, cucumber and lemon verbena.
Each scent can be customized with one of three companion body lotions, each
scented with a key fragrance note.
Flowers also figured importantly for Jo Malone in the launch of Orange Blossom,
a blend of clementine, orange blossom and water lily. The ancient spring festival of
Floralia inspired Origins Frolic Floral Fantasy Mist, composed of linden blossom,
rose, muguet de Mai and honeysuckle. And Bobbi Brown Beach’s success as a
limited-edition fragrance last year has earned the blend of sand jasmine, sea spray,
dianthus and neroli an ongoing place in the makeup artist’s line.