Estee Lauder 2003 Annual Report Download - page 33

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Communicating with consumers is crucial to the growth of our Company. Our
brands continually refresh themselves, developing advertising and promotional
strategies that create new excitement for customers. A number of these brand-
building initiatives generated enthusiastic responses from consumers this year.
They included the famous icon Clinique advertising campaign by photographer
Irving Penn; personal appearances by Carolyn Murphy and Elizabeth Hurley
for the Estée Lauder brand; Hollywood tie-ins such as Stila’s exclusive makeup
partnership with the film Legally Blonde 2: Red, White and Blonde, starring Reese
Witherspoon; dynamic makeup collections like M.A.C’s Aquadisiac, and in-store
promotions like Bobbi Brown’s “10 Minute Face Event”.
ADVERTISING & PROMOTION
32