Estee Lauder 2003 Annual Report Download - page 24

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its fashion focus with the introduction of Lustre Lipstick in 26 shades, addressing
the current trend for sheer formulas. Stila flashed its style with Convertible Lip
Color, a double lipstick that features matte and sheer versions of the same shade.
Origins brought treatment to lips with Service with a Smile Anti-chap lip color,
which incorporates softening ingredients like mango butter, Vitamin E and
jojoba oil.
Beauty expert Bobbi Brown has won a strong following among women every-
where with her collection of clean, modern shades and philosophy that “makeup
is a way for a woman to look and feel like herself, only prettier and more confident.”
Bobbi Brown Beauty Evolution, her third book, offers women of all ages insights and
advice on finding inner and outer beauty. Shimmer Gloss Stick, the brand’s most
recent introduction in the lip category, is an innovative formula that delivers the
shimmer and high-shine look of a gloss with the ease and feel of a lipstick.
Foundation continued to grow for several of our brands. Clinique, which
introduced Dewy Smooth Anti-Aging Makeup SPF 15 in fiscal 2003, maintains its
global leadership in foundation. Estée Lauder drove innovation with So Ingenious
and
Amber Bronze. Two new entries from M.A.C for face include M.A.CSelect
SPF 15
Foundation and Sheertone Blush, which contributed significantly to the
brand’s overall growth in the face category, while Prescriptives launched Virtual
Youth Lifting Moisture Makeup.