Estee Lauder 2003 Annual Report Download - page 32

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Multi-sensory positioning and formulas enhanced with real essential oils sustained
Origins’ position in hair care. The brand added Rich Rewards Intensive Moisture
Treatment for Scalp and Hair, a five-minute, deep conditioning therapy containing
wheat protein, Vitamins E and A, and William’s Pear, to its already strong hair
care line.
Clinique’s Simple Hair Care System maintained its ranking as the top department
store hair care brand in the United States on the strength of products like Daily
Shampoo, a lightweight formula that cleanses without stripping, and Healthy Shine
Serum, which promotes shine while controlling frizz.