Estee Lauder 2003 Annual Report Download - page 34

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33
Our philanthropic activities also deepen our relationships with consumers. Our
Breast Cancer Awareness Campaign celebrated its 10th year by distributing
millions of pink ribbons and informational bookmarks worldwide and spear-
heading the Global Landmarks Illumination Initiative, which bathes hundreds of
monuments in pink light to build awareness of the importance of early detection
and the fight for the cure. The M.A.CAIDS Fund,which has raised nearly $30 million,
supported the creation and distribution of an HIV/AIDS educational packet for
high school students; donated $250,000 to the United Nations HIV/AIDS pro-
grams, and developed a widely-aired public service announcement aimed at
teenagers. Aveda’s Earth Month efforts raised more than $720,000 for grass-roots
environmental organizations. The brand also embarked on a partnership with the
RARE Center for Tropical Conservation,which helps rural people living near at-risk
sites in more than 30 countries benefit from protecting biodiversity. These sites
include Ecuador’s Galapagos Islands and Australia’s Great Barrier Reef.