Estee Lauder 2003 Annual Report Download - page 23

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22
M.A.C’s Pro LongLash delivered results as well as loyal users, helping the
brand more than double the number of consumers that purchased its mascara
products in fiscal 2002.Younger consumers weren’t left out either, as jane offered
Hi-Fiber Mascara.
In eye shadow, many brands turned up the volume with newer, more artistic
pigments that provide color and shading ranging from dramatic to subtle. M.A.C
launched Sheer Lustre for eyes as a limited edition but made it an ongoing part
of the collection after consumer enthusiasm established it as a best-seller. Pure
Color by Estée Lauder continued to gain momentum around the world with its
distinctive, stylish cube and eye-opening colors, earning it the award for Best New
Cosmetic Product
(Luxury Brands) at the New Woman Beauty Awards 2003 in
the United Kingdom.
Weightless lipstick that bursts with color was one of the season’s most successful
trends. Colour Surge from Clinique delivered with an alluring palette of deep reds,
pinks and browns that use rich pigments to give delicious depth. M.A.C extended