Dollar Tree 2007 Annual Report Download - page 12

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Dollar Tree customers number
in the hundreds of millions annually. Each
transaction involves one customer, a dollar,
and a smile from a Dollar Tree associate!
Today’s consumer loves our assortment
of variety merchandise, basic consumer
staple products, and expanded selection of
frozen and refrigerated products.
The things you want and need are
combined in a fast and friendly shopping
experience. In addition, we fit today’s busy
lifestyle with Debit Card, Visa credit card
and Discover card acceptance chainwide!
Expanding our tender types has
helped increase store traffic and average
transaction size.
In addition, point-of-sale data allows
us to track sales by merchandise category
at the store level — assisting our inventory
planning. This has helped us to lower our
per-store inventory levels and increase
inventory turns.
10
DOLLAR TREE, INC. • 2007 ANNUAL REPORT
550 MILLION 550 MILLION
550 MILLION 550 MILLION