Ameriprise 2013 Annual Report Download - page 10

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Evolving our business mix
Each of our diversied businesses delivers for clients, advisors and shareholders. As
we’ve grown, we’ve orchestrated a transformation of our business mix with the majority
of our operating earnings now driven by our less capital-demanding advisory and asset
management businesses.
Pretax operating earnings and mix shift
Advice & Wealth Management and Asset Management Annuities & Protection
(Excludes Corporate & Other segment)
30%
2008: $0.9 billion
2010: $1.6 billion
45%
2013: $2.4 billion
56%
8 Ameriprise Financial Annual Report 2013
Our U.K. and European retail business is
performing quite well with strong net inows in
2013. And we’re making some progress on key
intermediary platforms in the U.S., where we
continue to focus on adding value for advisors
and distribution partners and earning a higher
share. In addition, our third-party institutional
business had a strong year. Were earning key
equity and xed income mandates in the U.S.,
Europe and Asia, our win rate is strong, and we
continue to build our new business pipeline.
As I reect on our progress in Asset
Management, I feel very good about the
investments we’ve made, the capabilities we’ve
built and the opportunity before us. The drivers
of net outows we experienced in 2013 reected
the unique dynamics of our acquisitions, industry
pressures and our proactive decision to improve
the economics in the registered investment
advisor channel. They are largely from former-
parent, closed books or lower-fee portfolios that
were working to offset with higher-fee
intermediary and institutional ows. We have
more work to do to generate net inows
consistently, and I’m condent we will get there.