Albertsons 2010 Annual Report Download - page 4
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understand the unique needs of their customers in a manner that only a neighbor could. To fulfill our role, we
must act as an agent for our customers and present them with a quality assortment of products, a clean and
convenient environment in which to shop and a price value that they expect. This goal is embraced by our
160,000 associates and reflected in our mission statement:
“We will provide America’s Neighborhoods with a superior grocery shopping experience enhanced by
local expertise, national strength and a passion for our customers.”
I see significant opportunities for this Company and am excited to lead SUPERVALU as its chief executive
officer. Today, we are better equipped to execute on customer-facing initiatives that are designed to recapture
market share and drive new customer traffic. We appreciate the ongoing support of our stockholders and
dedication of our associates, and look forward to reporting to you on our progress in the coming year.
Craig Herkert
Chief Executive Officer