Ulta 2011 Annual Report Download - page 32

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Stock Performance Graph
The following performance graph and related information shall not be deemed “soliciting material” or to be
“filed” with the SEC, nor shall such information be incorporated by reference into any future filing under the
Securities Act of 1933 or Securities Exchange Act of 1934, each as amended, except to the extent that we
specifically incorporate it by reference into such filing.
Set forth below is a graph comparing the cumulative total stockholder return on Ulta’s common stock with the
NASDAQ Global Select Market Composite Index (NQGS) and the S&P Retail Index (RLX) for the period
covering Ulta’s first trading day on October 25, 2007 through the end of Ulta’s fiscal year ended January 28,
2012. The graph assumes an investment of $100 made at the closing of trading on October 25, 2007, in (i) Ulta’s
common stock, (ii) the stocks comprising the NQGS, and (iii) stocks comprising the RLX. All values assume
reinvestment of the full amount of all dividends, if any, into additional shares of the same class of equity
securities at the frequency with which dividends are paid on such securities during the applicable time period.
$300
$250
$200
$150
$100
$50
$0
Ulta NQGS RLX
Jan-12Jan-11 Apr-11 Jul-11 Oct-11Jan-10Oct-08Jul-08Apr-08 Oct-10Jul-10Apr-10Jan-08 Oct-09Jul-09Apr-09Jan-09Oct-07
28