Suzuki 2006 Annual Report Download - page 8

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SUZUKI MOTOR CORPORATION
In Asia, since the Indonesian market experienced a sudden decline since the latter half of 2005 due to a weakening of
consumer confidence brought on by the rapid rise in fuel prices and interest rates. This was felt at P.T. Indomobil Suzuki
International where the production was decreased to 87,000 units (97% compared to the previous year), and lowered sales
volume including exports to 85,000 units (95% compared to the previous year). Production startup of the “Swift” at Maruti
Udyog Ltd in India led to production volume increasing to 572,000 units (106% compared to the previous year) and sales
increasing to 561,000 units (105% compared to the previous year). In particular, the “Swift” was sold 61,200 units (May
2005 through April 2006) in India within one year, which was a record high as the first year sales in India.
Also, Pak Suzuki Motor Co., Ltd. in Pakistan achieved a tremendous expansion of production, producing 92,000 units
(133% compared to the previous year) and the sales of 92,000 units (135% compared to the previous year).
• The introduction of world strategic model
The “Swift”, introduced in 2005, is our first world strategic model to be produced and marketed globally. It has attained
an extremely high reputation worldwide and won “Car of the Year” awards in several countries.
Following the Swift, Suzuki introduced two more models in its global strategy. The new “Grand Vitara”, the third
generation in the Vitara series was introduced in the spring of 2005. In response to an enthusiastic reception in all of its
markets, its annual sales plans were revised and increased by 44% within a half year of the start of production. Also in
February 2006, Suzuki introduced the “SX4”, a crossover vehicle in which the DNA of Suzuki’s compact cars is
complemented with a blend of innovations in sporty compacts realized in the development of “Swift” and its tradition in
light SUV’s. The “SX4” is based on a rigid chassis, offers enhanced driving stability and handling performance, and is
highly acclaimed by European journalists. It will be introduced worldwide after completing specification adjustment
considering the needs of individual markets.
• Motor Sports
Suzuki’s world strategic models are also taking an active role in motor sports. The “Swift” (Super 1600) made its Junior
World Rally Championship debut in August 2005, and has started the 2006 season in 1st place.
It was also announced at its world premier, that the “SX4” would participate in World Rally Championship. The WRC
version will now be the focus of further detailed development to increase its competitive potential to the maximum so that
it may prove to be a worthy WRC challenger from 2008 onwards.
Suzuki’s automobile overseas brand message and corporate philosophy “Way of Life” is used to promote the creation of
active lifestyles. We will continue to put our best efforts into supplying products that are based on our brand philosophy.
YEAR IN REVIEW
SUZUKI MOTOR CORPORATION
IGNIS (manufactured at Magyar
Suzuki Corp. for Europe only)
GRAND VITARA
SWIFT
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