Ricoh 2014 Annual Report Download - page 54

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Ricoh Group Sustainability Report 201453
Customer Satisfaction
Presenting tablet-based solutions (Ricoh Japan)
The customer drives our approach to
value creation
Customer satisfaction is at the core of everything we do, beginning with the acquisition of a
deepunderstandingofwhatthecustomerneeds.Beyondsimplylisteningtotheirfeedback,
we strive to perceive feelings and expectations that customers may not be able to articulate.
We then propose solutions based on the customer’s perspective.
 OuraimistoofferRICOHQualitythatdelightsourcustomers.Thiscommitmentis
embedded in the corporate values that all Ricoh Group employees are expected to uphold
so that they will act with full awareness that ensuring quality and customer satisfaction is
their most important mission.