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Ricoh Group Sustainability Report 201449
Technological development stage Product development stage Sales and support stage
Technology strategy Product strategy Marketing strategy
Fundamental technology development
Production technology development
Platform & module development process
Customers
Technical marketing Prototype development Market validation
Component tech
development
Product
development
Mass
production
System solution development
Customization
Open innovation
Practical tech
development
Basic
research
• Development process for core businesses
➤ WEB1Development Process Innovation:
www.ricoh.com/about/company/technology/rd/manufacture.html
➤ WEB2Global R&D:
www.ricoh.com/about/company/technology/rd/global.html
Technology development process
The Ricoh Group’s R&D is structured to realize
comfortable 21st-century workstyles while gathering
customer information and anticipating the future based
on global economic, social and technological trends.
 Wecallthevalueweprovide“RICOHBrand
Benets”anddevelopinnovativetechnologiestopro-
vide products and services that delight our customers.
The process from R&D to product design and
marketing begins with an R&D strategy aimed at
creating new businesses and revamping existing ones.
In creating new businesses, we establish processes
different to those that have been applied to exist-
ingbusinesses and consider technology-based
Research and development infrastructure
[Global technology development system]
The Ricoh Group has R&D sites worldwide, including
inJapan,theUSA,IndiaandChina.Eachsitestudies
market needs and conducts research, technology
development and design suited to the region.
Technology Centers and Printing Innovation Centers
worldwide are part of a system that taps market
needs directly through customer support.
commercialization right from the outset.
At the product development stage, we espouse
the approach “Development Process Innovation,”
developing products without relying on prototypes, in
line with a product management system and product
strategy, and we seek efciency by utilizing platform
and module development processes and 3D simulation
technology. ➤ WEB1
Our marketing strategy at the sales and support
stage involves our customers in creating value
together. Initiatives include our developer program
and, at Technology Centers around the world, system
solution development and customized development.
[Open innovation]
We practice open innovation, actively collaborating
with universities, research institutes and companies.
We participate in the Japanese government’s
Funding Program for World-Leading Innovative R&D
on Science and Technology and in joint R&D activities
with universities and incorporated administrative
agencies. We build win-win relationships through
exibleapproacheswithpartnersindifferentbusiness
elds and industries, while developing leading-edge
technologies and accelerating innovation.
Structure for creating innovation
• Principal research centers of the Ricoh Group ➤ WEB2
P.30
P.55
Location Name
Year
established Main functions Research subjects
Japan
(Kanagawa,
Miyagi, others)
Ricoh Co. Ltd.
(R&D headquarters,
others)
1986 Worldwide R&D integration with research
and development from basic to practical core
competences for pioneering new markets.
Basic,componentandenvironmental
technologies, applied research design
and education development, etc.
USA
(Silicon Valley)
Ricoh Innovations
Corporation
1997 Produce innovative Silicon Valley
technologies and new business ideas that
seamlessly connect all things and people all
the time.
Intelligent sensing, computational
optics, image processing, wireless
communication, cloud collaboration,
etc.
China
(Beijing)
Ricoh Software
Research Center
(Beijing)Co.,Ltd.
2004 Promote R&D in IT supported by abundant
human resources.
Image and video processing,
embedded system, wireless network,
system control, data mining, etc.
India
(Bangalore)
Ricoh Innovations
Private Limited
2012 Create new IT solutions onsite by leveraging
core technologies developed at the Ricoh
Group and adapting them to local needs.
IT solutions for education, media and
entertainment, healthcare.