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Overview Action Data & Prole
A Conversation with
Our CEO
Ricoh Group Sustainability Report 2014 10
P.1
Q: What kind of group does the Ricoh Group
aspire to be?
The most basic concept guiding the business activi-
ties of the Ricoh Group is The RICOH Way, which
incorporates The Spirit of Three Loves—our Found-
ing Principles—and our Management Philosophy
(Mission, Vision and Values). The RICOH Way tran-
scends time, leading us in a clear direction on the
decisions and actions we should take to deal with
the complex, high-level issues that we face as a
corporate group. Mission, Vision and Values
describe our mission to customers and our mission
to society, and these act as a compass, setting us on
the path toward the place where we want to be as
a corporate group.
In recent years, the issues that challenge society
have become intricately intertwined and increasingly
diverse due to continued trends in globalization.
Thebusiness environment that surrounds the Ricoh
Group is also constantly changing, and the speed
atwhich these changes occur keeps accelerating.
In line with the trend, we seek to expand corporate
value over time and be an effective force in efforts
to solve the various problems that trouble society.
Toward this end, we will of course be quick to
respond to changes in society, but it is also
important for us to clearly dene our future ideal—
the kind of group we aspire to be—and to transform
now by embracing this ideal.
Turning to the society of tomorrow, it will look
much different due to evolving trends, including
digitization and networking, urbanization, lingering
environmental problems, and diversifying lifestyles
and personal value perceptions. Focusing on 2020
and beyond, following our next mid-term man-
agement plan and given the changing business
environment (megatrends), we see our VISION 2020
as an environment-friendly corporate group that
makes customers feel “condent, comfortable
andconvenient” beyond expectations in supporting
lifestyle transformations. This presence will be
underpinned by an ability to draw on technological
strengths andthe close relationship we have built
with our customers.
Q: What approaches will you take?
Broadlyspeaking,therearetwo.
First, in our core ofce business, we will rein-
force the current business model and promote
business growth.
In the ofce market, customer needs are rapidly
shifting from “possessing” equipment to “using” it.
That is, a progression to “products” + “services.”
Also, the exchange of information in ofces has
been paper-based but, increasingly, the process is
involving digital data, including voice and images.
Such information is used not only in an ofce
environment but also in the ubiquitous approach of
today’s networked, information-based workstyles. I
see this as an opportunity for us to really demon-
strate our strengths. I think that by providing various
one-stop products and services to customers as they
adopt new workstyles, the Ricoh Group will be able
to reinforce its earnings platform. Also, the use of
multifunctional printers (MFPs) and other imaging
equipment is becoming more prevalent in emerging
markets. In these regions, interest in mobile phones
began to spread all of a sudden, and like this, the
nearly concurrent spread of imaging equipment will
undoubtedly require leading-edge services and com-
municationsystems.Beingquicktorespondto
these market needs should enable us to achieve
considerable growth in emerging markets.
The second approach is to establish new pillars
of business.
As society goes through changes, business
opportunities will appear that allow us to utilize our
strengths and provide new value to customers out-
side the ofce market. To capitalize on these oppor-
tunities, we will take the expertise accumulated by
providing products and services to address customer
issues in the ofce market and apply this expertise
to the industrial business market and the consumer
business market and then branch out to public sec-
tor and infrastructure markets to cultivate new busi-
ness pillars. P.21, 27
P.28
An environment-friendly corporate group that
makes customers feel “condent, comfortable
andconvenient” beyond expectations in
supporting lifestyle transformations