Mercedes 2013 Annual Report Download - page 6
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2
Efficient Operation - Profitable Growth. Daimler is growing faster, on a broader front
and in more markets than ever before. This growth is based on extensive product
offensives in all our divisions. We are expanding our product range, creating new
segments and specifically addressing regionally different customer requirements.
And in doing all of this, one thing is crucial: We don’t want to grow at any price, but with
sustainable profitability. That’s why the efficiency programs in the divisions are
an additional key element of our growth strategy. Find out more on pages 32 to 73
of this Annual Report.