Mercedes 2013 Annual Report Download - page 137

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141
C | Combined Management Report | Risk and Opportunity Report
In addition to the risks described above, there are risks that
affect the reputation of the Daimler Group as a whole. Public
interest is focused on Daimler’s position with regard to issues
such as ethics and sustainability. Furthermore, customers
and capital markets are interested in how the Group reacts to the
technological challenges of the future and how we succeed
in offering up-to-date and technologically leading products in
the markets. As one of the fundamental principles of entre-
preneurial activity, Daimler places particular priority on adher-
ence to applicable law and ethical standards. In addition,
a secure approach to sensitive data is a precondition for doing
business with customers and suppliers in a trusting and
cooperative environment. The Group takes extensive measures
so that risks that may arise in this context with an impact
on our reputation are subject to well-regulated internal controls.
In order to obtain an overall picture, Corporate Risk Manage-
ment collates the information described on risks from the
individual organizational units. There are no discernible risks
that either alone or in combination with other risks could
jeopardize the continued existence of the Group. But since
considerable economic and industry risks still exist, setbacks
on the way to regularly achieving our growth and profitability
targets cannot be completely ruled out. However, the business
environment of the Daimler Group has tended to improve
slightly compared with the previous year. Daimler is confident
that due to the established risk management system at the
Group, risks are recognized at an early stage and the current
risk situation can be successfully managed as a result.
For a holistic picture of the entrepreneurial activity of the
Daimler Group, it is necessary to consider not only the risk side
but also the opportunity side. The aforementioned oppor-
tunities represent potential and also challenges for the Daimler
Group. By effectively and flexibly focusing the production
program on changing conditions, the divisions of the Daimler
Group strive to secure or surpass their respective targets
and plans. As far as can be influenced by the Daimler Group
and if measures prove to be economical, the Group takes
appropriate action to realize the potential of its opportunities.