Mercedes 2013 Annual Report Download - page 56
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B | Efficient Operation — Profitable Growth.
56 57
Pioneering Mobility Concepts.
Redefining the automotive lifestyle.
Intelligently mobility
for people and cities.
Our pioneering services
supplement the existing
automobile business
and are attracting
increasing numbers
of new customers.
When the car2go project
was launched five years
ago, it triggered the
car-sharing revolution;
it is now a resounding
success worldwide. The
white-and-blue city cars
from the smart brand are
now available for spur-of-
the-moment rentals also
in Toronto.