Mercedes 2013 Annual Report Download - page 39
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w mercedes-benz.com
36
The coveted S-Class sedan is being followed by an expansion of the top range of our model program. The Concept S-Class Coupe
offers a preview of the new sporty luxury model from Mercedes-Benz.
“New vehicles in all segments
and across the entire model
range are the drivers behind
our sustainable and profitable
growth.”
Attractive and Fascinating Products.
S-Class years are always very special, and 2013 was no
different in this regard. The new Mercedes-Benz flagship and
the world’s best-selling luxury vehicle was launched in all
key markets in record time last year and enthusiastically
received by our customers. The new Mercedes-Benz E-Class
— a successful volume model and the centerpiece of
Daimler’s growth strategy — also met with an outstanding
customer response.
On the offensive with the best Mercedes fleet ever.
The new GLA is now the fourth of a total of five young
compact models from the brand with the star. The sporty
off-roader continues our offensive in the growth market for
premium compact vehicles. Daimler scored another success
at the beginning of 2014 with the completely redesigned
and newly developed C-Class, which is the highest-volume
series from Mercedes-Benz. With its clear and sensuous
design, technical innovations and extensive standard equip-
ment, as well as exemplary levels of emissions and fuel
consumption, the new model also meets the highest demands
in its segment.
Mercedes-Benz is currently the fastest-growing premium
brand, in large part due to our young generation of
compact vehicles.
Our ongoing success in the marketplace is demonstrated not
only by our significant sales growth, but also by numerous
domestic and international awards. To name one example,
the Interbrand “Best Global Brands 2013” study once again
confirmed the great appeal and charisma of Mercedes-Benz
by naming it the world’s most valuable premium automotive
brand and the most valuable European brand.