Mercedes 2013 Annual Report Download - page 57

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Today, around 70 percent of the city buses used in Brazil’s bus rapid transit systems are from Mercedes-Benz.
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Pioneering Mobility Concepts.
Today, a wide array of choices is an integral part of individual
mobility. Flexible, green and economical transportation
solutions that can be compared and accessed online are in
high demand, especially in metropolitan areas. This is a
growth market in which Daimler offers innovative concepts
to serve as additional elements of urban mobility. In 2008,
for example, our car2go concept created the segment of
spur-of-the-moment car rentals — an area in which we are
now the market leader. car2go now has some 10,000 vehicles,
which have been rented more than 18 million times to date.
And the demand for this service is steadily growing.
Additional drive for metropolitan areas — and for our
growth offensive: the concepts from Daimler Mobility
Services.
Our moovel mobility platform brings people from A to B in an
optimal way by combining the offers of various mobility provid-
ers. This allows users to find out about the best way to travel
in a city and to compare the offers of public transport, car2go,
taxi, ride-sharing and bicycle hire in terms of time and costs.
Through the continuous expansion of strategic partnerships
such as our acquisition of stakes in the companies Blacklane
and FlixBus in 2013, we can offer our customers an ever
growing range of services. We will significantly expand this
range also in 2014, integrating even more mobility services
and operating moovel in many more cities.
Rapidly growing cities throughout the world are utilizing
state-of-the-art BRT systems and the products offered
by Daimler Buses.
Bus rapid transit (BRT) systems, in which regular-service buses
travel along dedicated lanes, create successful transportation
solutions for urban areas. In cooperation with cities including
Istanbul, Nantes, Mexico City and Bogotá, Daimler has created
numerous BRT concepts for the efficient transportation of
passengers. In addition, around 17,500 Mercedes-Benz buses
are currently used in more than 25 BRT systems worldwide.
Demand is also being boosted by the major sports events that
will soon be held in Brazil. For example, the BRT operators
in Belo Horizonte are investing in 500 star-brand bus chassis
to help the city host the World Cup. In 2013, articulated
and non-articulated buses from Mercedes-Benz were also put
into operation on BRT routes in many other Latin American
countries as well as in South Africa.