Mercedes 2013 Annual Report Download - page 152

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Successful products and increased efficiency take effect
in a volatile market environment. Daimler Trucks was
operating in a regionally very disparate market environment
in 2013. Demand for trucks developed positively in Europe,
Brazil and Japan, while market volumes in India and Russia were
significantly lower than in the previous year. Demand in
the NAFTA region remained slightly below the prior-year level.
Growth rates actually reached double digits in Brazil, where
the market recovered following a slump in demand in 2012.
The increase in demand in Japan was buoyed by the government’s
economic stimulus program. After a weak start to the year,
rather more lively growth in Europe in the second half of 2013
led to an upturn in demand. This was mainly driven by pur-
chases of Euro V-compliant vehicles being brought forward
before the stricter Euro VI emissions standard took effect
in early 2014. Daimler Trucks responded to this volatile market
environment with its successful new product range, positive
effects from the “Daimler Trucks #1” efficiency program and
a high level of production flexibility. As a consequence, sales
of Daimler Trucks rose to 484,200 units (2012: 462,000).
However, changes in currency exchange rates caused revenue
to increase only slightly to €31.5 billion (2012: €31.4 billion).
EBIT of €1,637 million was slightly below the prior-year level
(2012: €1,695 million). Personnel adjustments in Germany
and Brazil reduced earnings by €116 million.
Daimler Trucks.
Daimler Trucks continued to forge ahead with its product offensive in 2013. The presentation
of the new Mercedes-Benz Arocs and Atego models and of the Mercedes-Benz SLT, Econic and
Unimog special trucks enabled Daimler Trucks to complete its Euro VI-compliant product range
well before the stricter emissions standards came into effect at the beginning of 2014. The new
product from Daimler Trucks North America, the Freightliner Cascadia Evolution, has met with
an outstanding market response. The BharatBenz brand’s expanded product lineup is also setting
new standards on India’s roads. The new “Asia Business Model,” an excellence initiative of the
“Daimler Trucks #1” program, reached a milestone when production of FUSO models commenced
in Chennai, India.
D.03
Daimler Trucks
2013 2012 13/12
Amounts in millions of euros % change
EBIT 1,637 1,695 -3
Revenue 31,473 31,389 +0
Return on sales (in %) 5.2 5.4 .
Investment in property,
plant and equipment
839 989 -15
Research and development
expenditure
thereof capitalized
1,140
79
1,197
180
-5
-56
Production 490,280 450,622 +9
Unit sales 484,211 461,954 +5
Employees (December 31) 79,020 80,519 -2
D.04
Unit sales by Daimler Trucks
2013 2012 13/12
In thousands % change
Total 484 462 +5
Western Europe 66 58 +14
thereof Germany 33 31 +8
United Kingdom 9 7 +36
France 97 +21
NAFTA region 135 135 +0
thereof United States 118 114 +3
Latin America (excluding Mexico) 59 46 +28
thereof Brazil 39 29 +34
Asia 163 164 -1
thereof Japan 38 35 +10
Indonesia 65 69 -6
Additional information:
BFDA (Auman Trucks) 103 31 .
Total (including BFDA) 588 493 +19