Mercedes 2013 Annual Report Download - page 157

161
D | The Divisions | Daimler Trucks | Mercedes-Benz Vans
Growth in unit sales, revenue and earnings. Despite difficult
market conditions in Europe, global unit sales by Mercedes-
Benz Vans increased by 7% in financial year 2013. Altogether,
270,100 units of the Sprinter, Vito, Viano, Vario and Citan
models were sold. We achieved double-digit growth rates in
China (+44%), Latin America (+40%) and Eastern Europe (+12%).
At €9.4 billion, revenue was also higher than in the previous
year (2012: €9.1 billion). We posted EBIT of €631 million, which
is an improvement of 16% over the prior-year result.

D.05
Improved earnings thanks to Performance Vans 2013.
In the year under review, Mercedes-Benz Vans successfully
completed the short-term earnings-improving program
“Performance Vans 2013” and implemented the related mea-
sures. Important components of the program included cost
optimizations across the entire organization. In the context
of efficiency improvements in the area of production, assembly
times per vehicle were reduced as a result of various actions.
Additional savings were achieved also in the area of logistics and
with production-material costs. As well as optimizing costs,
“Performance Vans 2013” is also improving the revenue situation.
The Citan was launched in the Russian market for example,
and additional potential was utilized for our entire product range
in the fleet business and in Latin America.
Mercedes-Benz Vans.
In 2013, Mercedes-Benz Vans launched the new Sprinter – the global vehicle in the van segment.
With its new safety and assistance systems, the Sprinter sets new standards in its class. Our unit
sales increased in 2013 and we achieved double-digit growth rates in China, Latin America and
Eastern Europe. Despite sharp market declines in Western European, we were able to improve
our earnings. We are continuing our “Vans goes global” growth strategy. By starting production
of the Sprinter Classic in Russia and strengthening our activities in China, we have laid the
foundations for continued growth.
D.05
Mercedes-Benz Vans
2013 2012 13/12
Amounts in millions of euros % change
EBIT 631 543 +16
Revenue 9,369 9,070 +3
Return on sales (in %) 6.7 6.0 .
Investment in property,
plant and equipment
288
223
+29
Research and development
expenditure
thereof capitalized
321
139
371
137
-13
+1
Production 270,675 257,496 +5
Unit sales 270,144 252,418 +7
Employees (December 31) 14,838 14,916 -1
D.06
Unit sales by Mercedes-Benz Vans
2013 2012 13/12
% change
Total 270,144 252,418 +7
Western Europe 169,175 164,907 +3
thereof Germany 71,520 71,044 +1
Eastern Europe 26,876 24,026 +12
United States 22,802 21,474 +6
Latin America (excluding Mexico) 19,580 13,954 +40
China 12,705 8,836 +44
Other markets 19,006 19,221 -1