Mercedes 2013 Annual Report Download - page 44
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Daimler builds BharatBenz trucks in Chennai, India for sale in the local market. The Group now also produces FUSO trucks in Chennai
for export to other Asian countries and to Africa.
w mercedes-benz.com.cn w mercedes-benz.com.br
w daimler.com/company/daimler-worldwide
42
Growth through Global Presence.
“Our international
production network
and our global research
and development
activities play a key
role in our growth
strategy.”
China is the world’s biggest automobile market, and the
future prospects in this market are still outstanding. That’s
why we’re putting our activities in this successful market
on an even broader foundation. For example, Mercedes-Benz
Cars has not only expanded production capacity at the Beijing
plant operated by Beijing Benz Automotive Company (BBAC),
but has also built a new research and development center.
Daimler has also opened its first car engine factory outside
Germany that is exclusively devoted to supplying local vehicle
assembly plants.
Ready for the fastest-growing
automobile markets.
The introduction of the long-wheelbase version of the new
Mercedes-Benz E-Class was a further milestone in Daimler’s
implementation of its China strategy. The new model is built
at the BBAC plant and is tailored for the Chinese market.
Close to the customer — for the customer: Local
production and a customized product portfolio.
Brazil is another market of the future that offers outstanding
prospects. As a top sales market for Mercedes-Benz commer-
cial vehicles, it is experiencing an additional economic boom
due to the upcoming World Cup soccer championship and the
Olympic Games. This situation offers us a good opportunity
to enhance our position as the most important truck and bus
manufacturer in Latin America.