Louis Vuitton 2005 Annual Report Download - page 9

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Behind its historic 1931 façade, the Maison
Louis Vuitton on the Champs-Élysées has
created a leading-edge architectural space,
one that Louis Vuitton wanted to be as
innovative as possible. On entering the
building, visitors discover a series of spiral
terraces, which subtly evoke oriental rice
paddies and serve as the guide towards
the different universes of the world’s
premier luxury brand.
The design and the rich details of the décor
at Maison Louis Vuitton incorporate
the symbols of Parisian architecture and
the 150 years of the brand’s history.
Certain elements of its visual identity,
particularly the patterns of the Monogram
fabric, are continually reinterpreted.
At this extraordinary location, which is
a masterpiece in itself thanks to the talents
of architects Eric Carlson and Peter Marino,
Louis Vuitton presents the works of several
contemporary artists, highlighting the ties
between the brand and the world of art
and culture.
Among many other experiences, visitors
must take the monumental escalator that
leads to the top level, allowing them to view
the contribution of Tim White-Sobieski.
The American video maker has created
a luminous work, projected on twelve,
specially designed fiber optic panels.
Never before has video art been presented
on such a scale—technical prowess in
the service of art.
ASCEND IN STYLE
LOUIS VUITTON
PRESENTS A DIALOGUE BETWEEN
ART AND FASHION AT ITS MAISON
DES CHAMPS-ÉLYSÉES
PASSIONATE ABOUT CREATIVITY
7
LVMH 2005 CHAIRMAN’SMESSAGE