Louis Vuitton 2005 Annual Report Download - page 28

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PASSIONATE ABOUT CREATIVITY
26
LVMH 2005 FASHION AND LEATHER GOODS
FASHION&LEATHER GOODS
LVMH holds a group of brands that is unique
in the fashion and leather goods sector, spearheaded
by Louis Vuitton, by far the world’s leading luxury
brand.
Louis Vuitton opens its “Maison”
on the most famous avenue in Paris.
Paris, October 12, 2005: after a spectacular inauguration, Louis Vuitton
opens its new “Maison des Champs-Élysées” to the public. Located
at number 101, on the corner of avenue George V, this “Maison”,
with its particularly innovative architecture, is at an ideal location.
By an interesting historical coincidence, it is almost directly opposite
number 70, the site of the very first Louis Vuitton store opened in
1914. Designed as a promenade to pay tribute to the world’s most
beautiful avenue, this Maison is a place of discovery where art, culture
and fashion meet. The top floor—the Louis Vuitton building has seven
floors—is occupied by an exhibition gallery.