Louis Vuitton 2005 Annual Report Download - page 66

PASSIONATE ABOUT CREATIVITY
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LVMH 2005 SUSTAINABLE DEVELOPMENT
7,300 HOURS OF TRAINING TO TEACH GREEN ACTIONS
TO EMPLOYEES Substantial resources have been marshaled to
make all employees aware of the importance of the stakes and the envi-
ronmental impact of everyday actions. About 7,300 hours were devoted
to training—starting with the managerial level and new employees. The
managers hired in 2005 received one hour of environmental training
during their orientation seminar. At Moët & Chandon, one hundred
hours were offered to new employees. Parfums Christian Dior distrib-
uted a booklet containing safety tips and good environmental practices
to 1,400 men and women. Veuve Clicquot worked to promote envi-
ronmentally friendly behavior in the office by sending emails on a specific
topic (paper recycling, heating, air conditioning) to employees every
three weeks. This initiative resulted in a 7% decrease in electricity use at
the Temple headquarters. Also, for the first time, the company established
a team of in-house environmental auditors.
OPEN-DOOR DAYS FOR THE PUBLIC To increase the aware-
ness of our customers, even children, of the beauty of nature and the
need to protect it, Moët Hennessy, which owns unique historic lands and
magnificent gardens, opened them to the public during heritage days.
Several thousand visitors traveled to Hennessy’s Château de Bagnolet
in Cognac, to the Hautvillers Abbey where Dom Pérignon lived, and
even to the Manoir de Verzy, owned by Veuve Clicquot. Moët Hennessy
has been an official partner of the “Garden Rendez-vous” program
initiated by the Ministry of Culture and Communication since 2004.
The LVMH companies brought in extraordinary sculptures for a few
days: the “Bourgeois de Calais” and the “Trois Ombres” from the
Rodin museum were exhibited at Hennessy and at Moët & Chandon;
“Formulation” from Britain’s Anthony Cragg owned by the Pompidou
Center was shown at Krug; and the “Gladiateur Borghèse” from the
Château de Versailles was on exhibit at Château d’Yquem.
Any person or association with questions for the Group may submit
them, and will definitely receive an answer, by sending them to:
[email protected]
DESIGNING PRODUCTS THAT RECONCILE
DREAM AND THE ENVIRONMENT
Perfumes, watches, leather goods, champagne…
The products of the LVMH group of companies
are the incarnation of French luxury
and the things that people dream about.
LVMH wants these products, which are mythical
to customers worldwide, to be developed
and sold with care for protecting nature.
THE COMPANIES COMPETE WITH EACH OTHER WITH
INGENIOUS INNOVATIONS In order to incorporate the envi-
ronmental dimension from the very beginning—the design stage—for
new leather goods, perfume bottles or cognac bottles, LVMH makes
innovative tools available to its businesses. A “guide to environmental
trends” published in 2004 offers the creative, design and marketing
teams a choice of innovative products and printing techniques that
respect the environment. Since 2005, this guide has been supplemented
with a “materials library” available on the Intranet, which shows some of
the most innovative materials and processes that are both “trend-setting”
and environmentally friendly.
In Argentina,
Bodegas Chandon
is replacing white paper that pollutes
because of its whitening agents with kraft
paper as much as possible. Now, its
boxesconsist of 50% kraft paper and
24% recyclable paper.
Listening to associations
In order to ensure that it is adopting the best
environmental practices, LVMH is listening
to specialized associations. The Group works
hand in hand with OREE, formed in 1992,
which brings together businesses, local
communities and other groups to implement
concrete programs in this area. LVMH is also
amember of the environmental commission
of the Institute of Consumer Companies
which discusses issues related to the brand,
the French National Council of Packaging,
and the Council for Responsible Practices in
Jewelry Making, an international association
that ensures that responsible attitudes
are adopted throughout the entire
jewelry segment.
Rated by the agencies that assess good
environmental practices, the Group is in good
standing on the American Dow Jones
Sustainability Index and on the FTSE 4 GOOD.