Louis Vuitton 2005 Annual Report Download - page 38

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PASSIONATE ABOUT CREATIVITY
36
LVMH 2005 PERFUMES AND COSMETICS
Strategy
and objectives
of the Perfumes and Cosmetics
business group
Our major perfume brands hold a
competitive advantage—they are
anchored in the world of luxury, with
an increasingly elite positioning.
In fact, in contrast to a market clut-
tered with new product launches
that are frequently short-lived and
confusing to consumers, the ambi-
tion of the LVMH brands is to
establish true, long-lasting high-end
winners and to offer only new prod-
ucts that incarnate the nobility of
great perfume creation.
In the high-growth makeup and skin
care segments, our French brands
and young cosmetics companies
owe their success to the continuous
nurturing of creativity and to the
expertise of the LVMH research
and development teams working for
them.
The exceptional momentum of this
business group should accelerate in
2006.
BREAKDOWN OF REVENUE
BY PRODUCT CATEGORY
in %
Fragrances 53%
Cosmetics 28%
Skincare products 19%
2004
2,128
REVENUE
EUR million
2005
2,285
2004
150
PROFIT FROM RECURRING
OPERATIONS
EUR million
2005
173
2004
86
INVESTMENTS
EUR million
2005
115
REVENUE
BY GEOGRAPHIC REGION
in %
France 18%
Rest of Europe 40%
United States 9%
Japan 8%
Rest of Asia 11%
Other markets 14%