Louis Vuitton 2005 Annual Report Download - page 35

PASSIONATE ABOUT CREATIVITY
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LVMH 2005 FASHION AND LEATHER GOODS
Loewe continued to capitalize on its Spanish roots and its exceptional
expertise in working with the finest leathers. Its most successful lines of
leather goods Senda and Amazona recorded strong performances. The
management of the brand was strengthened in early 2006 with the arrival
of a new President, Mr. Alberto Puyol Pineda, who has extensive expe-
rience in international brand development.
2005 confirmed the vitality of the new creative momentum generated
by the arrival of Antonio Marras in 2003 as the Artistic Director of
Kenzo. The new ready-to-wear line Défilé, which has capitalized on the
media success of its fashion shows, has recorded a very promising start.
Kenzo also signed new partnerships for Women’s footwear and tableware.
The arrival of Riccardo Tisci as the new creative director for Givenchy
women’s universe was greeted with extensive press coverage. The first
women’s ready-to-wear collection was very favorably received. Today,
one of Givenchy’s priorities is the development of accessories.
Thomas Pink recorded a good year, marked by the success of its new
collections, particularly the Traveller line, the continued deployment of
its new store concept and its continued growth in Asia (Shanghai,
Bangkok). In 2006, the brand will continue to expand in those markets
and strengthen its presence in the United States.
Marc Jacobs continued its rapid expansion, again recording strong
revenue growth. An icon in the United States, the brand also expanded
in Japan and Asia and is preparing to enter Europe in 2006.
Pucci had an excellent year highlighted by the development of its retail
network and the arrival of the talented new designer, Matthew
Williamson. His mission will be to strengthen the creation of the most
emblematic products that offer the greatest potential for sales of Pucci
ready-to-wear lines and accessories.
Berluti performed very well, both commercially and artistically. The
brand launched two new footwear lines Rapiécés and Intérieurs/Extérieurs,
and a highly original collection of light luggage. It also expanded its
commercial presence in the United States and China.
OUTLOOK In 2006, the objective of the Fashion and Leather
Goods business group is to continue to increase market share through
a policy of continued innovation and the expansion of its retail network.
During the ready-to-wear shows, Louis Vuitton will unveil new, high-
impact leather products: Suède, Monogram Perforé, new colors for the Denim
fabric… The brand plans to continue to expand and improve its store
network. It will strengthen its international presence by establishing
itself in four new countries.
Fendi, which has now established a solid basis for its development, will
increase its growth and further improve profitability in 2006.
The other brands of this business group will continue their efforts to
improve the various components of their business model.
Berluti:
bags also have
asoul
Deux jours, Trois nuits,
Insouciant, Écritoire…
The name of each of the
bags created by Olga
Berluti reflects its
function and the world to
which it aspires. Light
bags for travelling or
strolling through the
streets carrying
indispensable items,
these innovative and
timeless articles form
apoetic collection
that evoke the emotion
of the luxury travel of
yesteryear. Smooth or
engraved with a scalpel,
the Venezia leather from
which they are made is
imbued with essential oils,
making them extremely
supple and giving them
colors with unique
depths and shimmering
patinas – a formula
known only by Berluti.