Louis Vuitton 2005 Annual Report Download - page 64

PASSIONATE ABOUT CREATIVITY
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LVMH 2005 SUSTAINABLE DEVELOPMENT
benefit from educational programs designed and initiated by the Group,
in order to provide them with greater access to culture, particularly in
the areas of music and the arts. LVMH’s “Discovery and Learning”
classes organized during exhibits supported by the Group have reached
over 20,000 children to date.
Another goal is to encourage the talent of the future, which in 1994
led to the creation of the LVMH Prize for young designers, awarded
every year during exhibits sponsored by the Group. In eleven years,
this program has awarded nearly 100 scholarships for training perfection
to students in art schools in France and around the world.
Finally, the loan of two Stradivarius violins and one Stradivarius cello from
the LVMH collection offers young virtuosos (Maxim Vengerov, Laurent
Korcia, Kirill Troussov, Tatjana Vassilieva, Raphaël Pidoux among others)
the opportunity to perform at the level of their talent from year to year.
A COMMITMENT TO COMMUNITY LVMH demonstrates
active solidarity with the great humanitarian and public health causes
in France and worldwide.
Our Group supports a number of institutions that work for children,
in particular the Fondation des Hôpitaux de Paris—Hôpitaux de France,
the “Le Pont-Neuf” association, and the Save the Children Foundation in
Japan. LVMH has also made a commitment to the Claude Pompidou
Foundation which serves the elderly and disabled, the Universal Frater-
nity Foundation, the Robin Hood Foundation in New York, and others.
Finally, LVMH has made a commitment to support several foundations or
scientific teams engaged in public health research, including the Pasteur
Institute (in 2005, LVMH contributed to the creation of the Pasteur
Institute of Shanghai), the American Foundation for AIDS Research,
cancer research at the Paul Brousse and Henri Mondor hospitals and the
Curie Institute, and the Parkinson’s Disease Foundation in New York.
Since 1990, the success of LVMH has allowed it to build an innovative
and original patronage program. This is a legitimate approach because
it expresses the values that bind LVMH companies together and form
the basis for their success, without impacting their own communica-
tions and sponsorship projects. It is also a useful approach, because
LVMH’s institutional communications are intended to demonstrate its
active commitment to protecting historical and artistic heritage, promot-
ing contemporary creation, assisting young people and supporting great
humanitarian causes, through initiatives designed to help the greatest
number of people.
HERITAGE AND CONTEMPORARY CREATION The first
component of the LVMH corporate sponsorship program is to preserve
artistic heritage in France and throughout the world by supporting the
restoration of historic monuments, expanding the collections of top
museums, contributing to major national exhibits and encouraging
contemporary creation. After acting as one of the principal sponsors
of the France-China Exchange Years, LVMH made possible the “Klimt,
Schiele, Moser, Kokoschka – Vienna 1900” exhibit, one of the major
art shows of 2005, at the National Galleries of the Grand Palais and
supported the “Renoir/Renoir” exhibit at Cinémathèque française, the
“Michal Rovner” exposition at the Jeu de Paume, and the “Robert
Malaval” exhibit at the Tokyo Palace.
In 2005, our Group also continued its support for Venetian heritage, which
allowed the restoration of a new exhibition room in the Correr Museum.
Our support for contemporary creation was most notably illustrated
by our order and exhibit of the works of internationally recognized artists
(Richard Serra, Matthew Barney, Ange Leccia, Nan Goldin, Gary Hill,
Michal Rovner, Takashi Murakami) at LVMH headquarters at 22 avenue
Montaigne in Paris and by our continued support for the French Pavillon
at the Venice Biennale. In June 2005, French artist Annette Messager
received the Lion d’Or prize at the 51st Biennale for Casino, a work created
for the French Pavillon with the sponsorship of LVMH.
INITIATIVES TO SUPPORT YOUTH Various initiatives to assist
young people represent the second component of the LVMH patronage
program. Children in elementary and high schools as well as art students
A PATRONAGE TO SUPPORT
CULTURE, YOUTH AND
HUMANITARIAN ACTION
Bring to life, for the benefit of the greatest
number of people, a patronage program
whose various components express
and transmit the values of all our companies:
this is the general thrust of the approach
taken by LVMH for the past fifteen years.
Gustav Klimt – Judith II, 1909. © RMN.