Louis Vuitton 2005 Annual Report Download - page 55

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PASSIONATE ABOUT CREATIVITY
53
LVMH 2005 SELECTIVE RETAILING
© Jean-Philippe Delhomme pour Le Bon Marché.
15 years of creation: the
great store on the Left Bank
remembers
2005 marked the fifteenth year of renovations
at Le Bon Marché. One after the other, its main
sections, L’Entretemps, Balthazar, Le Théâtre
de la Beauté (Theater of Beauty), gourmet
breaks and, the latest to date, the Apartment
of Fashion, were rejuvenated. The department
store remembers and is publishing 500 copies
of a superb “anniversary portfolio” illustrated
with unpublished drawings by Jean-Philippe
Delhomme. Fifteen years of new sections,
advertizing, cultural exhibits, contemporary art,
friendship with the designers, exposure
to the world and backstage passions.
This adventure is far from over and
Le Bon Marché will continue to surprise us.