LG 2012 Annual Report Download - page 42

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Please find page 42 of the 2012 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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68 69
Leading the markets.
Inspiring the world.
It’s all possible.
LG World Record Campaign
Through a commitment to world-best technology and design, LG strives to be the world leader
in products that enrich people’s lives. But even in a culture dedicated to daily innovation, some
products truly surpass expectations and open the world’s eyes to new possibilities.
The World Record Campaign is a highly visible way to celebrate those LG products that outpace
the competition through World First and World Class features. The honored products are
carefully chosen based on very strict standards: they must either feature specs that are truly
superior to the competitors’, or be first to introduce a new function that meets a customer
need. The accomplishment must be further accredited by an external organization or be the
first place winners of the industry’s most prestigious awards.
LG World Records