LG 2012 Annual Report Download - page 24

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37
People often ask: where do new product ideas come from?
At LG, we research trends on future lifestyles and user experience.
Then we develop concepts with inspiration from the research.
And, sometimes, the idea can come from our personal connection
to consumer needs. The Styler was inspired by my Chinese style
jacket. I loved the jacket but its color faded away after just several
dry cleanings. Like everyone, I want to wear my clothes as long
as I can with the same impression as when I bought it. And LG’s
Styler is the answer! The Styler’s Steam Spray helps clothes stay
fresh while the Moving Hanger Action helps remove everyday
wrinkles. It’s a single solution for sterilization, deodorization and
removing wrinkles. And the Styler’s modern design is well suited
for anywhere in the house. I feel empowered when customers
can live smarter lives with our products and they’re impressed
with our product’s detail in every sense.
The stylish LG Styler is the
freshest innovation in clothing
care in years. Suits, blouses, or
anything needing special care
are kept neat and fresh with
multiple settings for many
different fabrics. So you feel
empowered to take on the
day, every day.
Home
Appliances
The creator of future lifestyles based on her exquisite senses to
catch consumers unmet needs,
Chief Research Engineer | Corporate Design Center,
Life Soft Research & User Experience Lab
Kyung-Ah Choi
Styler
36