LG 2012 Annual Report Download - page 16

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20 21
I have always wondered: “Why can’t TV be more stylish?” That
question was an inspiration for CURVED OLED TV. It so happens
design is also one of the three hidden needs of TV consumers,
along with up-to-date technology and the ultimate viewing
environment. Happily, CURVED OLED TV delivers on all three! The
LG CURVED OLED TV is so revolutionary, it took the top “The Red
Dot Design Award: Best of the Best” honor in 2013. We were so
excited about the new product, we faced a dilemma: wait to show
the product right before the sales launch, or give the world a first
look at 2013 CES? At the very last minute, we decided CURVED
OLED TV was simply too exciting to keep under wraps, and in two
hours we changed our CES exhibit overnight in top secrecy. I’m
empowered to say it was one of the hits of the show!
The iconic designer who designs products that shift original paradigms,
Corporate Design Center, HE Design Lab / Vice President
Kang-Heui Cha
Once again, LG is ahead
of the curve in home
entertainment—with the
world’s first CURVED
OLED TV empowered by
movie theater perform
ance inside your living
room. Edge-to-edge clarity
across all 55 inches is
guaranteed to induce edge-
of-the-seat excitement.
Home Entertainment
CURVED OLED TV