LG 2012 Annual Report Download - page 40

64 65
‘Share the Genius’ of the G Pro You don’t get any hotter than the G Pro. And you don’t get any hipper than indie rock band Atlas
Genius. Put the two together and you have a product launch that had them dancing in the aisles. Which is exactly what happened
this past May at the Metropolitan Pavilion in New York City’s trend-setting Chelsea neighborhood. Music fans and tech reporters
took their seats—and took to their feet—as the band not only played, but also sang the praises of G Pro features that let them share
their music and updates from the road in new and creative ways. And the event was captured (with a G Pro, of course) and shared on
LG Mobile Facebook and Twitter feeds.
Digital Experience 2013 Now in its 9th year, the LG Digital Experience is not just an important date on our calendar—it has
become one of the premier events for the entire Brazilian tech community. Brazil is now one of the largest operation outside of
Korea, making this an event with enormous impact. Guests, key retail customers, the press and the public got their first looks at over
375 of our most innovative product from all divisions, truly living up to this year’s model: “Viva Maid da Vida Smart” (“Live More of the
Smart Life”). What could make the event even bigger? The Brazilian soccer star was on hand to celebrate the launch of his biography
as an e-book app for smart TV. It’s an event that definitely reached its “goal!”
A Smart Choice for Everyone. Globally With so much innovation to show off, LG Home Appliances requires a product showcase
to call its own. Twice. This past April, the LG Innovation Festival, widely known as Innofest, brought scores of business partners and
the press to locations in Cancun, Mexico and Berlin, Germany. Guests were treated to first-look demonstrations of our latest—and
smartest—home appliances with features geared to the needs of their own local markets. From Eco-Hybrid washer-dryers and Door-
in-Door refrigerators to Charcoal Lighting Heater ovens and the Hom-Bot Square robotic vacuum, the products proved once again
that LG innovation is one brand worthy of a festival all its own.
Sponsorship for Olympia Program Olympia, the knowledge competition for High
School students on Vietnam’s biggest TV channel, has been a national institution
since 1999. LG Vietnam is proud to associate its brand name with a program that
celebrates the best in the country’s youth. Now, we are expanding the reach even
more with provincially broadcast shows for Middle School students. And, in keeping
with our platform of innovation, we will be sponsoring a new nationwide version for
college students that will test and celebrate the best of student creativity. You could
say it is one very smart sponsorship!
Digital Experience 2013 in Brazil
Global Marketing Initiatives
LG is a company with truly global reach. But matched with extensive local
understanding. In 2013 we continued to bring our story of technology and
innovation to different regions with marketing programs that tap into local customs
and culture, and make LG a household name in homes around the world.
Big Markets, Even
Bigger Excitement
Olympia program in Vietnam
G Pro launching show in U.S.