LG 2012 Annual Report Download - page 20

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28 29
Mobile
Communications
LG raises the bar on
inspired performance.
Again. The G Pro captures
twice the memories with
Dual Recording from front
and back cameras at the
same time. And an IPS
screen that offers full
HD viewing on a 5.5 inch
screen.
From the beginning, our purpose in developing the G Pro was to provide
a unique customer experience with the best performance possible. Meeting
the hidden needs of customers was our highest priority. Normally we develop
a product only after we finalize the specs. But with the G Pro, the design
changed 18 times with spec changes every time a new customer need was
uncovered. Two to three designs were reviewed simultaneously throughout
the process. It was like developing several models at once. In the end, our
development staff exceeded expectations—G Pro is the ultimate mobile phone
with the most LTE patents in the world. But don’t just take my word for it—our
team was awarded the Best LTE Device Award at LTE World Summit 2013 in
Amsterdam. As development of the G Pro shows, empowering teams to
answer hidden customer needs is, without question, the present and future
purpose of design within LG.
The innovator with immortal spirit
who do not afraid of challenges,
Mobile Communications Company,
MC R&D Center / Chief Research
Engineer
Young-Hee Kim
G Pro