LG 2012 Annual Report Download - page 41

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Baseball _Sponsor since 2013 Talk about a great place to “pitch” our products—LG is now the proud sponsor of two of the
most storied teams in Major League Baseball, the Los Angeles Dodgers and the Cincinnati Reds. As ballparks become more and
more modernized with technology to inform and entertain the fans, each team’s stadium will serve as ideal venues to show off LG
innovation including the LG G Pro smartphone. Dedicated product showrooms at Dodger Stadium in Los Angeles will give a chance
for fans to stop by and try out products between innings. And those fans can add up to a lot of traffic—more than 45 million people
have attended Dodger home games in the past ten years! And Reds fans are no less enthusiastic about their own home team. With
a seating capacity of over 42,000 people per game, there will be plenty of eyes on the LG brand when it appears on the giant screen
and stadium fences. Baseball and LG, a great new double play combination!
Formula 1TM _Sponsor since 2009 The most exciting sport on four wheels is the perfect platform to showcase LG innovation.
After all, Formula 1TM racing and LG products share the same key elements that drive the passion of their fans: sleek style,
engineering excellence, and the will to be first in the world.
NCAA* _Sponsor since 2009 This sponsorship was a slam dunk! 89 National Championships in 23 different sports, and a fan base
that will stop at nothing to root their favorite team on. That’s a lot of cheering over the course of one year! LG is proud to partner
with the NCAA and CBS Sports for an exclusive, fully-integrated campaign as part of promotional tie-ins throughout the year.
* NCAA: The National Collegiate Athletic Association
Sharing Our Passion
with Customers
ICC** Cricket _Sponsor since 2002 Talk about passion! Few sports create the same
frenzy of excitement like cricket. And when teams compete for the Cricket World Cup
every four years, entire countries pause to cheer their national teams on to victory.
It’s the same kind of passion shared by LG employees for the challenges they share at
work every day, which is why ICC Cricket is the perfect platform to share our products
with the world. Match after match after match.
** ICC: International Cricket Council
ICC Cricket
[2012]©IDI / Getty Images[2012]©IDI/Getty Images
Sports Sponsorship
The path to victory begins with passion. Passion for our favorite sports, and for the
teams and players we cheer on game after game, season after season. It’s a feeling
that we all share at LG not only as sponsors, but also as a global community of
fans of many different sports, from car racing to cricket. Which is why we’re doubly
honored to sponsor some of the world’s leading organizations.
LG Replica Racing Car