LG 2006 Annual Report Download - page 54

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LG ELECTRONICS
ORGANIZATION
MID - TERM
STRATEGIES
FACTS & FIGURES
MC
mobile communications
company
DD
digital display
company
DM
digital media
company
DA
digital appliance
company
CTO
China Headquarters
North American Headquarters
European Headquarters
Global Number 1 player in the digital appliance industry
BUSINESS GOAL STRATEGIES
Premium marketing based on customer insights
Upgrading position to global top level Align whole activities to enhance brand power and strengthen
customer insight
Provide utmost customer value through advanced
infotainment solutions
Grow new business by taking advantage of opportunities
in digital convergence
Aggressively expanding GSM market share Achieve leading positions by focusing on key targeted segments
DA
DD
DM
MC
Korea Sales & Marketing
Customer Service
CFO
CHO
LG ELECTRONICS
FACTS & FIGURES