LG 2006 Annual Report Download - page 42

LG Electronics, through its Digital Display
Company, is expanding the viewing experience
in LCD & Plasma TVs, with impressive screen
sizes, including the world’s rst 100-inch
LCD TV, and amazingly lifelike pictures
with Full HD resolution. LG’s Full HD LCD TVs
are optimized for movie viewing: LG’s Full
HD processing takes low-resolution analog
signals to near full high-denition levels (1080p).
Full HD(High Denition) technology is revolutionizing the Flat Panel TV industry, taking picture quality, functionality, and screen size to unprecedented levels. LG Electronics is developing
display products with the highest picture quality through innovative features such as the XD Engine™, and luxurious designs. By adapting the company’s proprietary digital transmission technology and enhancing picture quality, our HD TVs are well positioned in the global market. Our LCD TVs go up to 52-inch with ultra-slim depth and wall mountable designs and at 71-inch, we offer the largest screen size in Plasma TVs.
The Digital Display Company is at the global forefront of its industry, backed by a worldwide, vertically integrated manufacturing system and advanced technology in TV modules and application specic integrated circuit (ASIC) solutions. With
this solid foundation in product development and production capacity, we can turn out a range of products to meet all customer needs—from Full HD LCD TVs and Plasma TVs to monitors and other types of display.
In LCD TVs for 2006, LG Electronics continues its commitment to lead in HD TVs after commercializing the world’s rst 100-inch LCD TV. In 2007, we are introducing a series of LCD TVs with Full HD 1080p resolution in an aesthetic design. Our premium LY3 series provides an immersive experience, with Full HD resolution producing truly lifelike images. In the LB9 series, slim bezels, ultra slim depth, and a high glossy nish give a sleek, polished look. Our LCD TVs also deliver clear, powerful sound through special laser- cut dimpled speakers and Dolby Digital and SRS TruSurround XT. In 2006, the compay introduced the world’s largest Full HD 102-inch Plasma TV(1080p) and in 2004, developed the world’s rst HD TV with built-in HD digital video recorder(DVR) that can store up to 250GB of HD content, enabling viewers to pause live broadcasts and record programs to watch at their convenience. We also introduced the world’s rst 60-inch HD Single Scan module with the highest quality HD resolution at greatly reduced weight and cost. We’re introducing 42, 50 and
60-inch PB4 Plasma TVs featuring an ultra-slim two layer design with high glossy black nish. The PC5 achieves the world’s slimmest depth for a Plasma TV and this year includes 42 and 50-inch models. LG’s Plasma TVs incorporate LG’s 100Hz drivings technology, designed to reduce ickering by doubling the screen refresh rate. With almost double the conventional refresh rate, this technology greatly reduces icker.
Our FLATRON LX60 LCD Monitor won a 2006 reddot Design Award for its elegant curved design, which looks beautiful from any angle. Our new 22-inch widescreen monitor is Windows Vista™ Certied. It has the world’s highest contrast ratio of 3,000:1 and a response speed of 2ms. First with a wall-mount projector, we’ve now come out with an Ultra Mobile LED Projector that weighs just 750g (less than 2 lbs.) and has a 20,000-hour lamp life. Looking forward, LG Electronics sees rapid expansion of the Flat Panel TV market at 40-inch and above, led by the fast growth of LCD TVs. The company’s goal is to increase its market share by supporting Full HD throughout the product lineup and by expanding channel coverage. We will also continue to invest in next generation technologies such as OLED, exible displays, and 3D TVs to give consumers the best possible television experience. This strategy should reinforce our leadership and protability. Most important, it should help us achieve our goal of becoming the top global display company by 2010.
DD
Digital Display
Company
LG ELECTRONICS BUSINESS OVERVIEW