LG 2006 Annual Report Download - page 44

LG Electronics Mobile Communications
Company is a global leader and
innovator in the worldwide mobile
market, providing consumers with
better mobile experiences through
its advanced mobile technology and
premium handset design capabilities.
In pursuit of the company’s vision of becoming a global top tier mobile phone company by 2010, we will continue to reinforce our core competencies by focusing on R&D and brand marketing. In
CDMA, where we have been number one for two consecutive years, we will look to secure our market dominance while still actively advancing our 3G and GSM businesses. Furthermore, we will strive to lead the trends in mobile communications by continually developing mobile phones that incorporate breakthrough functions, are more convenient, and most importantly, feature unique designs that speak to our customers emotionally.
As one of our strategies in 2006, we pursued open markets with our premium handsets, achieving dominant positions as a premium brand in many regions around the world. In the process, LG
Electronics set new standards for functional design and style. LG's top models are the Chocolate phone, Shine phone, and PRADA Phone by LG.
The Chocolate phone was the rst handset in the premium Black Label series and has sold over 10 million units. It has achieved great commercial success and become a global sensation. This year’s Black Label follow-up, the LG Shine, builds on last year’s success, but moves in a new direction. This gleaming fashionista-friendly handset is encased in sleek stainless steel, giving it a mirrored look. The PRADA Phone by LG, developed through intimate collaboration with worldwide luxury brand PRADA, is an industry breakthrough: a unique and elegant mobile phone with the world's rst completely advanced touch screen interface. Already garnering attention for its smart looks, this handset won the "Best of the Best" at the 2007 reddot Design Awards. LG Electronics is also leading the world 3G market, which is expected to reach 16 million units in 2007. LG Electronics' mobile business gained momentum this year from a different type of award: our LG- KU250 3G handset was selected in February for the GSM Association’s “3G for All” campaign by a consortium of the world’s twelve largest mobile operators. LG Electronics is supplying 3G handsets globally through close alliances with
telecommunication giants. We are also producing hit 3G premium models, including the Chocolate and Shine phones.
In the mobile TV market, which has a forecasted demand of around 20 million units, we lead in three main broadcast technologies: DVB-H, MediaFLO, and DMB. In addition, we plan to continue our
leadership with products that offer specialized multimedia functions, such as the LG-KS10 smart phone with PC-level functionality; the LG-CU500v with improved Video Share Call function; and the LG-LX550 with an FM transmission function and touch wheel pad.
LG Electronics also led the industry with the rst demonstration of HSUPA and 3G Long Term Evolution (LTE), a fourth generation of wireless communication technologies.
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LG ELECTRONICS BUSINESS OVERVIEW