LG 2006 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2006 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

place where the best people want to come and work, and
a place where our competitors want to come and recruit.
INITIATIVES IN 2007
Achieving our strategic goals is not going to be easy. It
will require sustained, fundamental changes to many of
the things we do. I am condent that our people are up
to the challenge.
We have already initiated many changes to help us
achieve these objectives. As such, I am sure that 2007
will be another milestone year for LG Electronics,
marked by a continued increase in global sales and
recovering protability.
You will see many, trend-setting, product innovations
from all our business units. To cultivate our innovation
pipeline, we are expanding R&D investment in core
businesses such as mobile phones and flat panel
TVs, as well as new, exciting businesses such as car
infotainment and home networking. Together with this
investment in technology, we are also improving our
product design capabilities. We want to extend our
global leadership in creating stylish products consumers
clamor to own. All of this must then be communicated in
a clear brand message. And in 2007, we will unveil a new
brand communication strategy to capture the hearts and
minds of consumers.
While I am excited by the innovations in store for 2007,
I also realize that we have to remain focused on reviving
profitability. To that end, we have already launched a
number of initiatives aimed at improving our pricing mix,
reducing the cost of goods, streamlining supply chains,
and efficiently utilizing our assets. Many of these
initiatives will positively affect 2007 results and others
will continue to bear fruit in 2008 and beyond.
We have also launched several initiatives to globalize
our HR systems, as well as significantly upgrade
our organization. All the senior managers in LG
Electronics globally have a consistent set of strategies
and performance measurements to improve our
performance this year.
I am inspired by the opportunities that lie ahead and
am rmly committed to make LG Electronics one of the
global “Top 3” in every business that we pursue. We have
a strong foundation on which to build. With the right
focus, strategies, and people, I am condent that we will
get there. Again, I want to thank you for your support in
helping make LG Electronics the success it is today.
Sincerely,
YONG NAM
VICE CHAIRMAN & CEO
12
-
13
LG ELECTRONICS
CEO MESSAGE