LG 2006 Annual Report Download - page 26

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MOBILE COMMUNICATIONS
The LG Electronics approach to mobile
communications combines leading edge technology
with cutting-edge style. The LG Chocolate phone,
the rst handset in the Black Label series, is a
hit fashion icon. Its minimalist black design is set
off by the sleek yet subtle red glow of its hidden
touch pad. The award-winning design comes with
a stunning list of features. This handset continues
to gain popularity with Platinum, Gold, and 3G
variations. The LG Shine, the second handset in LG’s
premium Black Label series, conveys excitement and
desirability, as it literally shines. A full-metal bodied
phone with a sleek and sophisticated design, the
Shine offers mobile users the best of both worlds:
amazing looks and the latest technologies, including
multi-function scroll key, expandable memory
(Micro SD card), and autofocus camera by Schneider
Kreuznach. The PRADA Phone by LG combines
Prada’s legendary attention to detail, avant-garde
design, and uncompromising quality with LG Mobile’s
technological innovation. Introducing the world’s rst
advanced touch interface, the PRADA Phone by LG
eliminates conventional keypads, making the overall
user experience a highly tactile one.
LG ELECTRONICS
R&D AND DESIGN