LG 2006 Annual Report Download - page 46

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The Digital Media Company is enabling
LG Electronics to lead the way with
breakthrough products: optical storage,
DVD players with the world’s rst dual-
format high-denition disc player,
advanced car navigation systems, and
multimedia convergence products for
ubiquitous systems.
LG Electronics Digital Media Company integrates
various digital devices, employing its time-tested
expertise in digital audio-video and information
technology. We’re growing our built-in and portable
navigation device businesses, along with telematics
and car AV in the automotive division.
Home Audio For enthusiasts seeking the ultimate
digital audio experience and the nest design, LG's
2007 lineup features wide array of home audio
systems, from a 6.1-channel AV receiver with
1,000W output to micro systems that maximize
available space. Our compact home theater
system with virtual surround technology delivers
5.1-channel sound with just two speakers and one
subwoofer, while our stylish micro system's red
light touch pad adds luxurious sophistication to its
image.
Home Video For 2007, we are seeking to achieve
high protability and global market leadership with
unique video product designs and digital broadcast
convergence technology. With the introduction of
the world’s rst dual-format high-denition disc
player that handles both Blu-ray and HD DVD, we
reafrmed our position as the world’s leading high-
denition technology company.
Mobile AV Player This year we featured complete
upgrades, with enhanced smart touch screen, video
replay, and animated GUI. Our touch screen MP3
player supports full-function color, bringing total
control to the user’s ngertips, with drag, click,
and wheel functions on a 2.4-inch TFT LCD display.
LG Electronics kick-started the touch pad trend,
recognizing consumers want digital devices that
are not only easy to use, conveniently sized, and
technologically advanced, but that also reect
their personality, style, and attitude.
Car Infotainment We have more than 25 years’
experience worldwide in both the OEM and
aftermarket automotive electronics industries.
This year’s AV and portable navigation lineup
features touch screen LCDs from 3.5 to 4.3 inches,
turn-by-turn voice guidance, super-slim cases, and
millions of points of interest, for precise and easy-
to-use navigation.
Security System In security systems, we produce
surveillance cameras, digital video recorders
(DVRs) supporting wireless network monitoring,
and residential security systems. Our DVRs
digitally record to a hard drive without having
to use videotape, providing far longer recording
time and convenience in maintenance. DVRs have
become the main method of surveillance recording
with CCTVs.
Optical Storage We have been the bestselling
brand in the optical storage industry since 1998.
With the largest global market share of 30%, we’re
the world’s largest manufacturer and OEM supplier.
This year, we continue to lead the industry with
the most advanced technology: Super Multi Blue,
the Blu-ray disc rewriter & HD DVD-ROM drive. In
addition to offering cutting-edge technology to
our customers, we are adding a “design focused”
external DVD RW to our Super Multi series: the new
slim portable external Super Multi DVD rewriter.
Compared to the previous portable drives, which
were still bulky, our new slim portable external
Super Multi is “Stylish & Slim.” We have also
debuted the new Super Multi Security system,
featuring SecurDisc™ technology. Co-developed
with Nero®, Super Multi Security meets the need
for highly secure data protection and content
access control. When writing data in CD and DVD
formats, users will experience a new level of data
security.
Notebook PC In 2007, LG Electronics will launch
notebook PCs that employ the latest wireless
network technologies—HSDPA (High Speed
Downlink Packet Access) and WiBro (Wireless
Broadband Internet)—to give our global customers
full mobility. LG Electronics’ exclusive cutting-edge
technologies, like CNT (Carbon Nano Tube) thermal
technology and triple hexa-band antennas, provide
optimized wireless connectivity. For this year, we
have the R500 15.4-inch widescreen notebook,
which features the latest Intel® Centrino® Duo
mobile technology, the Santa Rosa platform, and
our innovative, wave pattern, high gloss design. For
the upcoming lineup, we’ve focused on responding
to the market to ensure LG notebook PCs continue
to lead with new trends.
DM
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Digital Media
Company
LG ELECTRONICS
BUSINESS OVERVIEW