LG 2006 Annual Report Download - page 53

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In 2006, we began sponsoring the LG Hockey
Games through an agreement with the Swedish
Ice Hockey Association. This championship,
launched in 1991, features national teams
from Sweden, Russia, Finland, and the Czech
Republic, countries where ice hockey is the
national sport, more popular than football.
The event is telecast to millions of fans in the
participating countries, reaching 25% of the
Swedish population alone.
In the US, LG Electronics sponsors the LG
Skins Game, a top PGA golf event, now in
its 24th year, with over 20 million television
viewers. This event has the highest TV
viewer rating of all live golf telecasts in
the US, making it that nation’s biggest golf
championship, with a million dollar prize. In
other parts of the globe, we have supported
the World Touring Car Championship and
continue to sponsor the Cricket World Cup.
In venues around the world, we put on the LG
Action Sports Championship, a major Extreme
Sports competition. Also called X Games,
these are risky, adventurous sports that are a
favorite among young people across the globe.
Standard events include Aggressive Inline,
Skateboard, Bicycle Motocross (BMX), and
Freestyle Motocross (FMX). These activities
reect the youthfulness and innovation that is
part of the image of both our customers and
our company.
This range of sponsorships comes from our
understanding that sports are a valuable way
to connect with our consumers and express
to the world our passion and willingness as a
company to take on challenges.
LG ELECTRONICS
SPORTS SPONSORSHIP
50
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51