LG 2006 Annual Report Download - page 18

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R&D
AND DESIGN
To become a Top 3 global company, LG Electronics is rmly committed to investing in R&D
and Design to create products with the most highly valued technology and style. By perfectly
matching function to form, these products emotionally connect to our customers. Our
achievements in R&D and Design have made LG Electronics a global leader in CDMA handsets,
optical storage, DVD players, residential air conditioners, plasma panels, and LCD displays.
Our R&D is driven by the dreams of our customers. Because technology innovation is the key
to success, we focus our energy on developing globally unrivaled products. At the same time,
we seek to identify future growth opportunities in new business areas. Our Design Center is
guided by its vision of “using design to inspire trust and make a lasting impression”, dening
concept, style, interface, and nish as the four core elements of its design standard.
We never cease researching what customers value most in creating designs that will dene
the future. As more products come with intelligent microchips and networking functionality,
designers also become inventors, harmonizing technology with human needs.
In R&D, we focus on creating a digital world that empowers and enriches people’s lives. Our
strategy is to set the standard in technologies that link to the Internet, while continuing to
develop world-leading products.
In 2006 we introduced the world’s rst 60-inch single scan PDP module, the world’s highest
performance LCD monitor, the world’s largest PDP TV at 102-inch, and the world’s rst player
for both Blu-ray and HD-DVD. We also launched the world’s rst MP3 player with terrestrial
DMB and the World Phone for 82 countries. Our R&D facilities include the Corporate Institute
of Technology, Production Engineering Research center, and 36 research labs throughout
the world. Our investment plan focuses on high-growth areas—mobile handsets, at panel
displays, car infotainment, system air conditioners, and home networks.
LG Electronics designers have increased the value of LG products through the magic of “design”
to create aesthetic and easy-to-use products. In 2006, we announced our intention to become
a “design-minded company” through three initiatives:
1) Designers can initiate innovative ideas in a cross-functional team with engineers,
product planners, and marketers.
2) Designers are also involved in product planning, including product displays and promotions.
3) Designers will receive special recognition with the new “Super Designer” title.
Our devotion to design has been appreciated by prominent design organizations, resulting in
winning prestigious design awards every year at home and abroad, including the IDEA Award,
iF Design Award, reddot Design Award, Good Design Award Japan, and Korea Good Design
Awards. There are now LG Design Branches in Milan, Beijing, New Jersey, Tokyo, and New Delhi,
all working to achieve our vision of being a “Digital Life Originator”.