LG 2006 Annual Report Download - page 52

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I'm Feelin' Excitement
I'm feelin' uplifted.
Sports celebrate great
human efforts.
I'm feelin' exhilarated.
Athletic teamwork
inspires us all.
I'm feelin' harmonious.
To unite all people,
you need to have sports.
FEELIN’ CHALLENGED
TOGETHER IN SPORT
THAT THE WORLD LOVES
Sporting events bring people together
both physically and emotionally, as they
participate in a heightened experience. Even
those who support opposing sides share the
same appreciation of athletic excellence.
The ability of sports to bring people together
and celebrate often-extraordinary human
achievement is the basis of LG Electronics'
worldwide sports sponsorship. We love the
spirit of challenge, the passion, and the
creative energy involved in athletic endeavors.
In addition, we believe sports can unite
people’s hearts and minds.
LG Electronics likes to support sports that
people love and enjoy around the world.
We have a big commitment to football, the
world’s most popular sport. In Europe, we are
the ofcial sponsor of the LG Amsterdam
Tournament, a renowned pre-season
tournament featuring competition among
Europe’s most famous professional football
clubs such as Liverpool, Manchester United,
AC Milan, and Barcelona. It is telecast in
150 countries around the world. We are also
the ofcial partner of the German Football
Association and the German national team,
a consistent top contender who has posted
three wins in the World Cup and another three
in the European Championships. Their head
coach Jurgen Klinsman is also an exclusive
spokesperson for LG, appearing in ads and at
various promotional events for LG TVs and
other products. We were an ofcial partner
for the preliminary games of the FIFA World
Cup and the Copa LG, South America’s most
prestigious A-match soccer tournament. We
support the national soccer teams of Greece,
Hungary, and Russia. We continue with our
sponsorships of The Africa Nations Cup, which
has been held every two years since 1957 and
is the continent’s greatest championship game.
In fact, this tournament has helped Africa to
emerge as a new football power, shaking the
two soccer establishments, Europe and South
America. We also continue to support the
national soccer teams of the Republic of South
Africa and Iraq.
Our sponsorship of famous professional teams
includes: Sao Paulo FC, one of Brazil’s most
popular football teams; Olympic Lyon,
France’s famous football club that has posted
over a thousand victories since 1950;
Liverpool, the renowned British team;
Cienciano, a strong Peruvian club; and the
Morelia Monarcas Club, one of the top Mexican
football teams. Since 1997, we’ve hosted
the LG Cup Soccer Tournament in the Middle
East and Africa, attracting a growing number
of fans and the participation of major soccer
teams from all over the world. We also host
and sponsor various continental and regional
football competitions.
LG ELECTRONICS
SPORTS SPONSORSHIP