Kroger 2008 Annual Report Download - page 8

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The Kroger Co. Page 7
SUPERMARKETS
STORE FORMATS
Kroger‟s wide variety of store formats is among our key strengths that set
us apart from competitors. We believe that our customer base is becoming
increasingly diverse – not only in terms of ethnicity, but also in terms of
income levels, household mix, and purchasing patterns. We are
addressing customer diversity through our multiple formats and product
selection. Our broad array of formats positions Kroger to take advantage of
growth trends in retailing. Expanding our formats and their elements also
allows us to further leverage Kroger‟s existing distribution and
manufacturing facilities.
At year-end 2008, Kroger operated 2,481 supermarkets classified under
the four primary formats listed in the table below.
Store Formats
# of Stores
% of Store Base
Combination Food & Drug Stores
2,169
87%
Multi-Department Stores
124
5%
Marketplace Stores
42
2%
Price Impact Warehouse Stores
146
6%
Total Supermarkets
2,481
100%