Kroger 2008 Annual Report Download - page 25

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The Kroger Co. Page 24
drove sales and demonstrated our commitment to providing lower prices
every day.
Kroger continues to see ample opportunity to grow the market share of our
exclusive brands in health & beauty care (HBC) categories. Our successful
over-the-counter introduction of Banner brand Omeprazole (Prilosec®
equivalent) and 12 Hour All Day Allergy PSE Tablets are just two
examples. All own brand items that we carry in the HBC category are
procured products manufactured for Kroger to meet our product
specifications. These products are held to the same high standards as our
Kroger-manufactured products.
Kroger also carries a variety of general merchandise corporate brands led
by “Everyday Living®”. In 2008, we launched CFL light bulbs under the
Everyday Living® brand to help our customers save energy and money.
Other important general merchandise brands include seasonal “Holiday
Home®” items, upscale “HD Design®” products for home, “MotoTech®”
products in the automotive category, and “Office Works®” in the office and
school supplies category.